I was asked to evaluate Kroger's new line of Simple Truth and Simple Truth Organics. I like eating (somewhat) healthy and I'm always looking for a bargain. So, the idea of better for you foods at a good price is something I was very interested in. Simple Truth says it is free of 101 "artificial" ingredients. As a Chemical Engineer by training, I have nothing against chemicals. But, if you can make a product without adding chemicals, make it taste great, give it a good shelf life and can make it at a great price- why not?
I was given the Peanut Chocolate energy bar and the Blackberry Pomegranate soda to try. The soda is not exactly "health food", still containing a great deal of sugar. I don't drink a lot of soda. When I do have one, I prefer sodas like Izze's, which this remind me of. I only drink Izze's when I can get it on sale because it's so expensive. I will look for the Kroger Simple Truth soda the next time I shop and, if it's less expensive, as I suspect it is, will get some.
The energy bar was moist and delicious unlike many I've had.
All-in-all, I've got nothing bad to say about Simple Truth. I live in Cincinnati. So, there is a Kroger right around the corner from me. I will definitely try more Simple Truth products in the near future.