In a word. Delicious. I tasted this bread in the store a couple of weeks ago. I kind of wish I hadn't. I am addicted now.
It is, by far, the best cinnamon bread I've ever had even though it doesn't contain raisins or any icing. It's not sickening sweet like some and it's a dense bread with large slices. One is enough for breakfast (but I just had two).
It rivals the cinnamon crunch bagel at Panera. At 210 calories per slice it's not diet food by any stretch, but is is yummy.
Ingredients:
enriched wheat flour (wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), Sugar, water, yeast, palm oil, unsalted butter, brown sugar, contains 2% or less of the following: cinnamon, whole grain oats, nonfat milk, wheat gluten, natural flavors, salt, oat flour, potato flakes, soybean oil, fractionated palm kernel oil, soy lecithin, monoglycerides (emulsifier), yellow corn flour, spice oils for color (turmeric, annatto), citric acid, calcium sulfate, calcium propionate (mold inhibitor).