Friday, February 15, 2013

Simple Truth Products from Kroger

I was asked to evaluate Kroger's new line of Simple Truth and Simple Truth Organics.  I like eating (somewhat) healthy and I'm always looking for a bargain. So, the idea of better for you foods at a good price is something I was very interested in.  Simple Truth says it is free of 101 "artificial" ingredients.  As a Chemical Engineer by training, I have nothing against chemicals. But, if you can make a product without adding chemicals, make it taste great, give it a good shelf life and can make it at a great price- why not?

I was given the Peanut Chocolate energy bar and the Blackberry Pomegranate soda to try.  The soda is not exactly "health food", still containing a great deal of sugar.  I don't drink a lot of soda.  When I do have one, I prefer sodas like Izze's, which this remind me of.  I only drink Izze's when I can get it on sale because it's so expensive.  I will look for the Kroger Simple Truth soda the next time I shop and, if it's less expensive, as I suspect it is, will get some.

The energy bar was moist and delicious unlike many I've had.

All-in-all, I've got nothing bad to say about Simple Truth.  I live in Cincinnati. So, there is a Kroger right around the corner from me.  I will definitely try more Simple Truth products in the near future.

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